Global Studio Intake & Automated Resource Pipeline
- Role —
- Studio Manager
- Date —
- December 17, 2024
- Stack —
- monday.com, Workflow Automation, Process Design
Impact Highlights
- 80+ hours saved per month in London through briefing efficiency.
- 99% reduction in date-formatting errors across global teams.
Situation
The global studio was managing campaign intake across Outlook, Teams, and separate regional monday.com boards. Briefs were often incomplete or inconsistent, creating repeated clarification loops between Account Management and Creative.
Action
- Standardized Workflow: Implemented a global briefing workflow within monday.com capturing key asset details at the point of request.
- Automated Date Logic: Built automated date calculations to standardize production and sale dates.
- Connected Assignment: Configured notifications so selecting a designer automatically sent a direct link to the relevant brief.
- Continuous Optimization: Launched in December 2024 with continuous workflow enhancements maintained through August 2026.
Result
Created a consistent route from brief through production, giving the studio a clear view of incoming work and eliminating regional date discrepancies.